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This domain writeoncards.com states the following, "Custom Cards are the ultimate write-on cards." We observed that the website also stated " They have all the advantages of other write-on cards, plus much more." It also stated " Write on Custom Cards with an ordinary pencil and erase with a pencil eraser. Or use pen, permanent marker, even a ball-point pen. Use Custom Cards Rain or shine. Rocket Red and Ultrabrite Yellow are true red and yellow colors that stand out as well as any. The large size makes Custom Cards real power cards while still fitting in your pocket. Custom Cards are made by a referee for referees." The header had soccer referee write on cards as the highest ranking keyword. It was followed by soccer write on cards, soccer, and cards for referees which isn't as ranked as highly as soccer referee write on cards. The next words the site used was custom cards. write on cards was also included but might not be understood by search crawlers.